If Facebook were a country, it would probably be larger than China. No kidding! With over 2.23 billion users watching memes, promoting products, hosting fundraisers, and what not, Facebook has easily quashed its competitors to stay at the top of the game, boasting the largest audience reach.
For me, the term audience reach rings the tone of money. I wouldn’t say why because we all know the larger the audience, the better the chances of earning money through either being of service or providing one.
From Starbucks to the local ‘Save More’ store, everything is on Facebook, and so should your business. If you have missed out on the craze of monetizing your skills and business or Facebook, I will help you understand all the ways through which you can earn up to $50,000 a month using Facebook.
Okay, hold those eyes gleaming with dollars and let us understand why Facebook is indeed the platform that can shower money on you (if things go right).
Why is Facebook the Right Platform to Earn Money?
It’s much more than the crazy audience reach that makes Facebook the right platform to start seeing’ some cash rolling in. Users on Facebook don’t just exist; they engage. Ever notice how one small ‘meme’ that originates out of nowhere takes the whole Facebook by the sweep, and next, everyone’s talking about it and creating video compilations directed by Robert B. Weide (if you know, you know!)?
What does this mean for you? One right campaign and you have the power to change how they see you and your business which in turn will bring more traffic to your Facebook Page.
If you’ve never thought of earning through Facebook, think again because Facebook may not be the panacea that can make you go from rags to riches, but it will definitely help you earn good money depending on the job you choose for yourself (on Facebook).
Maybe this post will help you go out there, face to face with Facebook and earn money after all!
When you start thinking of monetizing your skills or business on Facebook, money isn’t the first thing you care about. Why? Facebook has such low-cost operations that when you shall be spending thousands of dollars on other channels, Facebook does the job for you at a fraction of the cost.
If you are into content curation or blogging, you can start writing without worrying about having to pay Facebook for the audience you build. Once you have a user base, you can start monetizing your Facebook Page (blog or content) at the lowest charges.
Facebook is the platform to hot sell and promote your products even if you have financial constraints. Not just businesses with limited marketing budgets but the larger business who aim to see what the real-time people will like and buy, try trial marketing on Facebook before they commit to promoting through full-force campaigns.
Communication through Media (loads of it)
I know every platform when you can earn money allows you to post media, but I am sure it’s nowhere near to Facebook (or Instagram) when it comes to embedding media to your content. Communication through media is a very powerful way to appeal to the audience and connect to your potential customers.
Embedding media into your content gives them a better understanding of your products, skills, and business premises without having to visit your Facebook page. Most people on Facebook interact through powerfully crafted strategic videos and photos that pique their curiosity. Without any sort of media, I’m sure people wouldn’t be willing enough to visit your Page and see what it’s about.
Facebook also allows its users to ‘tag’ people into the content they post on its platform, which means tagging a few of your loyal customers will allow their friends to get an insight into your business, thus driving more potential customers.
But that’s not the end. The ‘tag’ feature is way more powerful than you think. How? I’ll tell you: Suppose you’re a lifestyle influencer and you post a photo on Facebook with an ombre lipstick in your hand, smiling your best smile with the caption ‘Let’s paint the world in a rainbow. Come on, share your ombre lipstick experience and tag your friends to join the trend’.
This will do two things for you: first, since ombre is in trend, people will be more than willing to participate in the challenge and do some fun experiments. Second, they wouldn’t want to look like an odd owl in their circle (or maybe they’d want to actually promote the trend) and tag their friends to follow behind.
Thus, a strategically initiated campaign with Facebook’s tag feature can do a lot to make you visible on the feeds and stories of millions of people.
Helps you reach the Right Audience
Think about this: selling SaaS to personal bloggers who don’t even care to know what that means. You get the idea now; promoting to the wrong audience isn’t going to take you anywhere, but Facebook here’s to help.
When you share information related to your business or pitch your products on Facebook, Facebook scans through the content to allow it to reach the audience that is most interested in it.
For example, if you post on tips to apply winged eyeliner, you would want people with interest in the beauty niche to read instead of those that are fanatic about gaming. Thus, posting relevant information can get more credibility, and with Facebook, one part of the burden subsides when it allows your content to reach the right audience through its algorithms.
How does Facebook work to reach the right audience?
Facebook decides what to show in your feed by cutting through the crap using its algorithm that works on certain criteria; four to be exact.
- Inventory: Facebook algorithm scans through all of the latest status or stories put up by the pages people in your friend list and people follow or engage into.
- Signals: Based on the user’s behavior in the past, the Facebook algorithm examines the complete range of a signal, which includes the post, the niche, average time spent on one page and one content, to be specific, engagement to the content (via tagging, commenting, sharing, liking and reacting).
These signals are very important for Facebook to understand what individual users like to spend their time on. From a money-making point, these signals are the core functionalities that allow Facebook to show accurate and relevant content in a person’s feed.
- Predictions: Signals and Predictions are inextricably interlinked. The predictions are generated based on the signals the algorithms receive. Did the user read the content? Did they ignore it? Have they commented on any relevant posts? Did they tag a user? This, in a nutshell, is what conjugates data to make predictions.
- Score: A Relevance Score based on the signals and the predictions that the algorithm receives is created to wind in content that will be relevant to an individual user.
Targeted Advertising made easier.
Now that you know how the algorithms work, it’s obvious that delivering targeted content gets easier for you. You can pay a small amount to Facebook to use the information that millions of people enter into their profiles (without violating their privacy, of course) and deliver targeted content to people that fall in your vertical.
For instance, you can use Facebook Insights to calculate how many people of a certain age group in a certain location are interested in scuba diving and then develop content or ads relevant to scuba diving, either affordable packages or videos on scuba diving adventures, etc. and pay Facebook to allow the content to appear on the feeds of these people.
Promotes positive word-of-mouth
Facebook helps businesses earn authentic reviews (hopefully positive) from their real-time customers who have high engagement on their Facebook pages. With options like sharing reviews on walls, re-sharing a post, and commenting, Facebook allows its audience to reach out to the businesses and tell them what they think about it.
The ‘Like’ is a powerful tool.
There’s commenting, sharing, and tagging, and then there’s the ‘like’ functionality that promotes the basic concept of more likes equals engaging content. Think about it: which page are you most likely to follow in the same niche? One with 258k likes or one with 2k? Obviously, the one with more likes because it builds the idea that people before you have liked what they’ve seen, and there are high chances that so would you.
But wait! Pull the breaks right there, because if you think that Facebook likes are the panacea that can cure all ill in the world, you’re wrong. The only thing that the Likes button can do for you is to give your audience an idea about how appealing your Page is.
It has nothing to do with increasing engagement or blasting revenues through the roof, or scooting your business to heights of glory. NO! This is a huge notion that most people tend to have, but Facebook Likes aren’t at all that they’re cracked to be. So before driving hard and investing your money into buying likes, ask yourself if it’s going to do any good.
Helps Steer Traffic to Your Website
Including a link to your website on your Facebook Page can help steer a generous amount of traffic to it, given you have a good user base. So, what’s new to that? Yes, I know that you mean to say Instagram and other platforms too allow you to link your profile to your website, but what’s unique about Facebook is that it allows you to add links to each one of your posts.
These links that you add to your post can be different (from your service page, blog, etc.) rather than that of your website in general, which helps increase user engagement on the whole of your website since users will only click on links they want to spend their time on.
Customers from Facebook are likely to be receptive towards buying your products or services because they haven’t actually bumped across your site on the Internet; they have willingly come to it, given that they already know about your business or job.
How to earn up to $50,000 a month using Facebook?
I know the numbers seem difficult, some may say absurd, but I won’t convince you how they aren’t absurd; you’ll know it yourself when you dive through the many options through which you can earn on Facebook. The maximum audience reach of Facebook opens doors to a vast number of opportunities, most of which can be monetized with effort and investment.
However, don’t count your chicken before they hatch; go through each option; see how much potential it has and which options you can easily gain expertise in.
I’ve made a list on the basis of ease of adoption of the idea, so as you go down the list, you’ll be seeing options that may require some preoccupied skills to start monetizing them through Facebook. Let’s begin with it already.
One. Two. Three. Money, here they come!
1. Selling Products and Services on Facebook Marketplace
Facebook Marketplace is the Olx of social platforms, a free-for-all feature where you can buy, sell and trade most items around your place and local area without having to pay a commission to Facebook, unlike other buying and selling apps.
Buying and selling don’t require you to teach maths to people who can’t do the basic additions and subtractions, you just have to keep your prices optimal and your items appealing (use proper editing and photoshop), which means no hazy or dull pictures- it’s cringy.
Rolled out in 2007, the marketplace is accessible to everyone, so they can not just buy your items; they can share it with their friends, which increases the chances of you selling more products.
Much like virtual garage sales, you can frequently put up sales on your items, and be it the bridal gown you don’t want to wear or that cliche collection of video games you think you’re too grown up to play, there’s a buyer for everything on the marketplaces.
If you’re a social media influencer, it gets even better for you since you can easily engage individuals in C2C or B2C and let people find that something special they’ve been looking for from someone who they trust.
Facebook helps you in bucketing you the list of the right audience who are actually interested in the products you’re selling, based on user activity, thus making it easier for you to sell anything from household items to rare book collections.
The Marketplace isn’t, however, limited to products and items, and if you own a service company or provide individual services, Facebook will help you sell them. So whether you are a makeup artist or a home tutor, Facebook has just the customers for you.
Reselling on Facebook
The other way you could earn money is to resell products at cost effective prices on Facebook to make more money. Multiple reselling companies such as Meesho allow its consumers to buy products at attractively marked down prices and resell these products to their friends, family, or consumers on their Facebook Pages.
2. Facebook Contests and Competitions
Contest and Competition are an interesting way to earn good cash through Facebook. Some contests hosted by high-end companies and accounts offer prizes worth $1000 or more. You do not only get to participate in a contest, but you can also reach people on your page or personal feed to join, and some companies pay you for bringing in more contestants.
This strategy helps the new and emerging brands to gain the popularity, trust of the customers, and to increase the awareness of the brand. The Facebook contests are on a regular basis, and you can more often find giveaways- so always be on a hunt for these, follow companies who have a history of arranging giveaways, follow influencers who host regular contests, and join groups that specifically post links to joining contests and giveaways and with very little efforts, you’ll be making decent money if not a fortune.
3. Blogging and Content Writing
Not just your website or blog, but Facebook! If you haven’t heard of blogging on Facebook before, you have missed out on some major money-making stuff. Initially, you can start blogging in your feed with ‘What’s on your mind?’, selling to your friends, and then eventually move to Facebook pages and reach a larger audience.
All you need is to get your creative juices flowing, and in a limited time, you’ll find a larger audience gripping onto each word of your Facebook blog and reaching out to you. When you create a Facebook blog to start posting content, you should advisably choose a niche you have expertise in instead of trying to be ‘everybody’ who knows-it-all.
To make blogging on Facebook more effective, link essential pictures, and data and once you have accumulated enough traffic from your Page, you can monetize it through Ads and collaborations with companies that run in your vertical.
Content Writing on Facebook is similar to blogging and this, in fact, has a larger scope of income than blogging. Why? Every company, big or small, is on Facebook, and every company understands the importance of pitching their products to the audience before selling it on-the-go. As a Facebook Content Writer, you’ll have numerous job opportunities thrown your way where you have to write content for individual accounts and companies, include blog posts, provide relevant and catchy product captions and add video captions, and so much more.
As a Facebook Content Writer or Blogger, you have an endless list of jobs where you can utilize your writing skills, all while sitting in the comfort of your home, choosing to work at flexible hours.
4. Affiliate Marketing
You heard it right! Amazon or eBay aren’t the only places where you can start your career as an affiliate marketer. In fact, if you want to try your hands into this vertical and see if it’s really your thing, Facebook can be the right place to start without having to invest in different platforms or owning an affiliate website.
If you’re wondering how working on a Facebook Affiliate Network works, it’s just like marketing on any other platform. You have to enroll in a program, post links of the products in your program on your Facebook wall, and once a user makes a purchase using your link, you get a commission as specified by the program you enrolled into.
The links, just like affiliate links on websites, have a special code and an embedded affiliate ID to let the merchants know that it is you who helped them sell a product and how many of it they sold through your affiliate links.
It doesn’t just stop here, and in addition to companies paying you for redirecting customers to their landing pages and buying their products or services, some companies may also pay you when someone from your Facebook page visits their site or buys sponsored products from your page.
Other than creating your own page for starting as an affiliate marketer, you have to try joining groups in your niche and start marketing on these groups. This is easier, for you don’t only have a pre-built user base and good audience reach, you can keep a score of what products are the hot-sell in the group and where the competition lies.
5. Social Media Influencing
Honestly, adding social media influencing on this position is a dilemma not only because it’s extremely tough (not impossible), it demands you to have an existing audience base that is huge and impactful enough to make a difference.
With so many people opting for social media influencing, you have to understand that this segment might be saturated already, especially on Facebook.
A few years back, being an influencer on social media was easy because the Facebook algorithm allowed organic posts to reach a larger audience with little to no difficulty. Over time, the algorithm has changed a lot, and with organic reach declining, it takes double the hard work and creativity to get success in social media influence.
Apart from that, you’d have to follow three elements important to make influencing a success-Content, Continuity and Time. You know of the first two, but if you have the notion that working two hours a day will get you to become an influencer, I’m sorry to burst your bubble.
Having said that (I’m hoping that wasn’t pessimistic, I want you to know what’s ahead before you venture into this field), if you are willing enough to make it work, posting high-quality content with relevant hashtags and comprehensible and innovative strategies to reach your audience, you can crack it after all.
As a social media influencer, you’ll have a deluge of opportunities to either collaborate with brands, promote a business, embed sponsored ads into your content, and so much more- all for some really fat money.
6. Referral Marketing
Referral marketing is used by multiple companies for marketing a product via referrals, and all you have to do as a referral marketer is promoting brands or a product in order to get rewards. Referral marketing not only serves by giving you an extra incentive on referral but also builds a trustful audience for future purposes.
Have you ever referred PayPal to a friend to earn cashback when they signed up by installing the app through the link you sent them? That, in a nutshell, is a refer-a-friend bonus.
Many companies offer referral bonuses for sharing apps and websites on social media. For instance, Rakuten gives you cashback when you refer your contacts to make a purchase on their platform.
It is an effective and easy way to add extra cash to your wallet, where you just have to send the referral links to your family and friends, and once they use your link, you and your friends get an instant bonus. There are multiple other companies offering you referral bonuses, and in return, they get a valuable customer base and better conversions.
Talk about hitting two birds with one stone.
7. Facebook Ads
Based on the nature of monetizing the ads, Facebook can be one of the most potent ways of earning money both for the users and businesses for different price ranges that depend mostly on the medium of delivery of ads, target audience, and the expansion and engagement of the advertisement across social media.
On Facebook, you have two options on a broader scope to earn money: Creating ads or embedding ads.
Let’s see how both of them are done.
If you have the technical know-how and know your way around creating ads, you can earn a hefty amount of money for creating ads for either your page or someone else’s. The longer the users engage with your ad, share it, and show interest in general, the better is the pay. Most one-tier companies usually pay their clients some serious money based on how popular the ads get. What do you have to do? Buckle up and come up with the best content that can please the target audience.
If you aren’t a technical geek, you can still earn money through ads. It’s a simple concept, and you have probably heard of this before: add ‘ads’ on pages and posts, and every time a user clicks on these ads, you get paid by the company (by Google AdSense).
Another way you can monetize your content is by embedding in-stream ads to your videos, and the major difference here is that the users don’t have to click on ads, but you are paid based on the views and engagement on the videos you have linked the ads to.
Embedding ads in videos is the best way for social media influencers to earn passive money without having to promote the product themselves. If you’ve watched Bright Side’s videos, you’ll see a few ads in between the videos that have a ‘sponsored’ tag. This simply means that Bright Side collaborated with X company and embedded an ad for the company to earn commission through the ad based on the views on the content and the engagement rate.
Video creators can add ads in three ways: pre-roll, mid-roll, and image ads; however, in order to post ads to your video content, your content should meet these three criteria:
- You must publish the video on a page for in-stream ads and not your personal profile.
- You should have over 10,000 followers on your Page.
- You should have gained more than 30,000 1 minute views.
- The video should be no less than 3 minutes in duration.
8. Facebook Promotions
It’s a no-brainer that promoting on any social media platform is the best way to reach the maximum target audience. This is why companies and individual influencers look for Pages that can promote their content or the business in general. If you have an adequate user-base that often engages with what you post on your Page, you can see some companies offering to collaborate with you in order to promote their services or products.
Depending on your Page’s niche, you can earn hefty amounts, and apart from this, some established companies also give you the opportunity to try their products free of cost and promote them online before they are launched in the market and available to people, which is again, paid.
9. Facebook Account Management
If you think that you are Facebook savvy, then you can earn a good sum of money working from home with flexible hours. You get paid to manage the corporate social media accounts, and as a social media virtual assistant, your responsibility includes scheduling social media posts, responding to comments and interactions with the viewers and followers, creating social media graphics, monitoring ad campaigns, and building the audience size.
With the social media influencers making a lasting impact all over Facebook and more businesses are coming online, managing a huge audience becomes extremely difficult for influencers or companies who have other jobs to do rather than post regular content to keep their audience engaged.
This is one reason why Social Media Management has gained such momentum these days, and all you have to do is have the right set of skills, and the job becomes duck soup.
Besides Facebook, if you are familiar with the other social media platforms like Pinterest, Twitter, and Instagram, then you might get chances to manage those social media accounts for corporate users.
10. Reporting Critical Security Flaws and Bugs
Large platforms like Facebook always look for close security flaws to make the user experience safe and secure. Websites on Facebook may have flaws that make these sites prone to ethical hacking that may lead to leaking of sensitive user data.
So, if you are a programmer and can detect a bug or coding flaw that is harming the web site’s security and needs to be patched, you get paid by the Facebook Bug Bounty for bringing the issue to light.
If the flaw hasn’t been reported before, this improves the user experience for others and brings in good money for you.
You basically get paid for finding mistakes. Do sounds mean? It isn’t really!
Tracking your Facebook Growth with the best Tracking Software
Having no way to track your data to analyze your growth (or your pitfall) means throwing away all your efforts. Analyzing data is some serious business, and if you start monetizing your ideas on Facebook, you’d want to know how everything is going in there in the ‘conference’ of complex technology that measures your growth rate and audience engagement.
Voluum, with its easy integrations to Facebook, attends this ‘non-existential ‘conference’ first hand to give you real-time metrics on your conversions, monitoring your ad campaigns, and everything that is important to your job based out of Facebook.
If you want to make the cut and get an in-depth analysis of what’s working out for you and what’s not, what customers can’t stand for a second, and what gets the maximum engagement, Voluum can help you do that! Period.